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Our Story

Our story

Hi! I'm Myriam, Orabel's founder.

It all started 6 months before my wedding. I was in my last year of a Bachelor's degree in Microbiology and Immunology at the University of Montreal. Being at that time a student and broke, I was looking for good quality, affordable makeup.

I did not know anything about makeup. My collection was limited to a stick foundation from Maybelline "Fit Me" range that I actually used as a concealer :) and a blush also from Maybelline "Fit Me".

I wanted to have products that fit my skin type. I started looking for reviews on the net and that's where I discovered Youtube beauty channels !;) I immediately fell in love with this platform! I quickly became addicted to Youtube! ;) For me, it was the easiest way to find reviews of affordable and effective products, and that would save me from spending my money on bad quality items!

As my "addiction" :) grows, I realized that there was a lack of choice in Canada. And if you order on a foreign site, you had to pay, in addition to the regular taxes, customs, and delivery fees.

One evening, while having dinner with my future husband, I suggested that it would be great if we could create a site where all these American and European brands would be available to Canadians. My husband, entrepreneur, immediately jump on the occasion! :)

And here we are! After celebrating our wedding, we started working on Orabel.

Thank you for reading and for your support,


Let's keep in touch! Follow me on Instagram @myriam.zm


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